![]() ![]() Therefore, we would want to get started with commercial entities first to see the implementation of the feature. “We are concerned about the privacy of users and similarly about the issue of rising spams and financial frauds. Various stakeholders also suggested that the caller ID feature for individual identification should come in after the Personal Data Protection Bill is passed. According to their survey, 78% of the 15,186 subscribers complained of getting calls for financial services and real estate sales.Īccording to DeepStrat, a New Delhi-based think tank, storing a user’s personal information in any database and then disclosing it through a caller ID has privacy implications. Once the solution is tested successfully on this universe, a wider roll-out could be deliberated over the larger subscriber base, if needed,” Bharti Airtel said during the consultation process on the subject.Īccording to LocalCircles, financial services and real estate sectors top the list of sending unwanted calls to people. “Hence, the immediate and primary target of CNAP should be such A2P (application-to-person)/telemarketing/UCC (unsolicited commercial call) calling, which is the major volume driver of spam today. Most telecom operators and other consumer organisations are in favour of such an approach.Īccording to Bharti Airtel, there are anywhere between 5 to 8 million entities/users engaged in telemarketing/commercial calling, excluding the P2P (peer-to-peer) users/numbers who indulge in misuse. It is felt that by adopting this phased approach, the objective of reducing pesky calls and financial frauds will be achieved. ![]() ![]() Since privacy issues have been highlighted during the consultation process, the thinking within the government is to first restrict the new feature to commercial entities and may be later extend it to private users after obtaining individual consent. India’s GCC market to hit $110 bn by 2030, says EY report ![]()
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